How To Get Corporate Band Gigs​

Breaking into the corporate event market as a band can be a game-changer. Corporate gigs pay well and connect you with new opportunities. However, landing these gigs isn’t as simple as finding a local bar to play at.

You’ll need a solid strategy tailored for this unique market. Once you land a corporate gig, collaborate with a DJ to combine your skills and make the event unforgettable. This is where you need top corporate event DJ Will Gill, whose talent is backed by over 1,800 five-star reviews.

See Will Gill in action by watching the video below.

Here’s a step-by-step guide to help you secure corporate band gigs.

Understand the Corporate Audience

Corporate events are nothing like your typical nightclub or wedding gigs. They have a more formal tone, and the audience expects a polished performance. Before you start reaching out to companies, it’s important to understand what they’re looking for:

• Professionalism: Companies hire bands to entertain their employees, clients, or partners. They want musicians who are reliable, punctual, and easy to work with.

• Versatility: Corporate audiences are diverse in age and preferences. You’ll need to play a mix of genres to appeal to everyone, from upbeat pop hits to timeless classics.

• Volume and Etiquette: Keep in mind that corporate events aren’t always about dancing and singing along. For some, the music is background entertainment, so be prepared to adjust your volume and tone to fit the occasion.

Take the time to think about what kind of setlist and vibe you can deliver for a corporate event. If you want to get hired, you’ll need to show that you understand their needs.

Network With Event Planners and HR Professionals

Event planners and HR managers are often the people who book entertainment for corporate gigs. Building relationships with these professionals is crucial. But how do you get your foot in the door? Here are a few practical steps:

• Research Your Local Market: Search LinkedIn or directories for local event planners or HR pros.

• Attend Networking Events: Look for event industry expos, business mixers, or chamber of commerce meetings. These are great places to meet the people who make decisions about corporate events.

• Partner With Industry Pros: Contact photographers, caterers, or AV techs who work corporate events. They may refer you to clients they’ve worked with in the past.

• Stay in Touch: After meeting an event planner or HR professional, follow up with a friendly email or message. Share your band’s website or portfolio and offer to collaborate on future events.

Building these relationships takes time, so don’t expect instant results. However, consistent efforts to network will put your name in the right circles.

Create a Professional Portfolio

To book corporate gigs, show that your band is skilled and reliable. That’s where your portfolio comes in. A solid portfolio should include the following:

1. A Professional Website

A website is where potential clients will learn all about your band. It doesn’t need to be overly fancy, but it should look clean and professional. Include:

• A band bio with your background, style, and experience
• High-quality photos of your band in action
• A setlist tailored for corporate events
• Contact information that’s easy to find

2. Demo Videos

Videos allow potential clients to see your live performance skills. Record a polished demo (use professional equipment if possible) that showcases your versatility. Make sure to include clips of you performing songs that would appeal to a corporate audience.

3. Testimonials

If you’ve already played a corporate event, ask the client for a testimonial. This is the quickest way to build credibility. Even if you only have reviews from weddings or private parties, include those for now. Positive feedback goes a long way in building trust.

4. Social Media Presence

Stay active on social media platforms like Instagram, Facebook, and LinkedIn. Post clips from past gigs, share rehearsal updates, and engage with your followers. A solid online presence makes you more visible and approachable to potential clients.

Market Your Band

With a strong portfolio and event knowledge, start marketing yourself. Use these strategies to spread the word about your band:

• Local Listings: Add your band to local event directories or marketplaces where companies can find entertainers. Websites like GigSalad or The Bash are often used by corporate event planners.

• Social Media Ads: Run Facebook or Instagram ads to reach event planners, HR managers, and businesses. Highlight your corporate-friendly sound and emphasize your professionalism.

• Direct Outreach: Don’t be afraid to cold-email companies or event planners. Introduce yourself, share your portfolio, and explain how your band can bring value to their events.

• Offer Discounts for First-Timers:
  Consider offering a discount or free add-ons (like extra playing time) for first-time corporate clients. This can help you secure that all-important first corporate gig.

• Leverage Word of Mouth:
  Encourage past clients to recommend you to their network. The better your reputation, the more bookings you’ll attract!

Be Prepared for the First Gig

Once you secure a corporate gig, preparation is key to making a strong impression. Here are a few pointers to ensure everything runs smoothly:

• Plan Your Setlist:
  Create a setlist that strikes a balance between energetic and subtle, depending on the vibe of the event. Confirm with the client if there are any song preferences or “do not play” requests.

• Be Punctual:
  Arrive early to set up your equipment and conduct a sound check.

• Dress Professionally:
  Match your attire to the tone of the event. If the invite says formal, your outfit should reflect that.

• Communicate Clearly:
  Stay in touch with the event planner leading up to the gig. Confirm schedules, special requests, and other logistics.

A successful performance at your first corporate gig can lead to many others. Treat each event as a stepping stone for building your reputation.

Keep Learning and Improving

The corporate gig market is tough but full of opportunities for adaptable bands. After every gig, reflect on what went well and where you can improve. Talk to clients, gather their feedback, and build on your strengths. Keep updating your portfolio with new videos and testimonials to showcase your growth.

A Corporate Gig Market

Breaking into the corporate gig market may feel challenging, but with the right preparation, it’s entirely possible. Understand what clients want, make connections, and present yourself professionally to book these gigs. Remember, it’s all about consistency and persistence. Your first corporate gig could be just around the corner, so take the leap and start putting yourself out there!