How To Find Curators Of Spotify Playlists

By | Published On: September 26, 2024 | 5.4 min read |

Spotify playlist logo

Getting your music on Spotify playlists can be a game-changer for your career. It can help you reach new audiences and grow your fanbase. But how do you find those playlist curators who can help make this happen? In this article, we’ll break it down into simple steps so you can start connecting with the right people.

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What Are Playlist Curators?

Playlist curators are people or groups who create playlists on Spotify. These playlists can have thousands, even millions, of followers. Curators can be music fans, bloggers, record labels, or even Spotify’s own editorial team. They have the power to introduce your music to a lot of new listeners.

Steps to Find Playlist Curators

Search for Popular Playlists

Start by looking for playlists in your genre on Spotify. Use the search bar to find playlists that match your music style. Look for playlists with a lot of followers because they usually have more influence.

Check Playlist Details

When you find a playlist, click on it to see who created it. Sometimes, the curator’s profile will have links to their social media or a website. This information can be helpful in reaching out to them.

Use Playlist Databases

There are online tools like Chartmetric and PlaylistSupply that help you find playlists and curators. These tools can give you details like contact information and playlist stats, which can save you a lot of time.

Explore Social Media

Social media platforms like Instagram, Twitter, and LinkedIn are great for finding curators. Search for playlist names or hashtags related to your music genre. Follow curators and engage with their posts to build a connection.

Network with Other Musicians

Talk to other musicians and industry professionals. They might know curators or can introduce you to them. Attend music events or join online music groups where you can meet people who can help you.

How to Reach Out to Curators

Personalize Your Message

When you reach out to a music curator, it’s important to make your message feel personal and thoughtful. Start by mentioning specific things you like about their playlist. For example, talk about particular songs or artists that resonate with you.

Highlight Your Music

When reaching out to curators, it’s important to clearly explain what makes your music unique. Think about the elements that set your songs apart, like a distinctive sound, meaningful lyrics, or a special blend of genres. Share a little about your journey or any notable successes you’ve achieved, such as awards, performances, or collaborations.

Make It Easy to Listen

When sharing your music with curators, it’s really helpful to provide direct links to your tracks on Spotify. This makes it super easy for them to listen to your songs without any extra steps. To make your submission even more appealing, consider adding a short video or a press release.

Be Polite and Respectful

When you’re communicating with someone, it’s important to stay professional and polite. This means using respectful language and showing kindness in your messages. If you don’t get a reply right away, try to be patient. People have busy schedules, and it might take them some time to get back to you.

Maintaining Good Relationships

Follow-Up Wisely

If you haven’t heard back after a couple of weeks, it’s a good idea to send a friendly follow-up email. Start by thanking the person for their time, and showing appreciation for considering your message. In your email, gently remind them of your initial message without sounding pushy.

Show Appreciation

If your music is added to a playlist, it’s a great idea to send a thank-you note to the curator. This small gesture shows your appreciation and can help create a friendly connection. In your message, be genuine and express your gratitude for the opportunity.

Stay Engaged

Continue to engage with curators by sharing their playlists on your social media. Comment on their posts and show support for their work. This keeps you on their radar and strengthens your relationship.

Tools and Resources

SubmitHub: Picture an online spot where musicians can easily share their music with playlists, blogs, and record labels. This platform makes it super easy for artists to get their music out there.

PlaylistPush: Targeted campaigns help connect artists with curators who are in search of fresh music. These campaigns work to link the right music with curators who are interested in the artist’s style.

Groover: Sending your music directly to curators gives you a better chance of getting a reply. There are tools and platforms that help make this easy, allowing you to share your songs with curators quickly. For example, platforms like SubmitHub or Groover let you send your tracks to curators who are looking for new music.

Why Being on Playlists Matters

Getting your music on curated playlists has several benefits:

Increased Reach: When more people listen to your music, it means you have a better chance of gaining new fans. As your songs become popular, people might follow you on social media for the latest updates.

Credibility: Being featured in playlists by famous curators can boost your reputation in the music industry. This kind of recognition shows that your music is valued, which can help you gain respect and credibility. As a result, more people in the industry might take notice of you, leading to new opportunities.

More Streams: When your music is added to playlists, it usually means more people will listen to your songs. With more plays, your position on Spotify gets better, helping more listeners find your music. As your visibility grows, you’ll have the chance to reach new audiences and gain more fans.

Networking Opportunities: Speaking with curators can open up many new opportunities and connections in music. For example, a curator might really like your music and decide to introduce you to other musicians or producers. This could lead to cool collaborations where you work together on a new song.

Getting in touch with Spotify playlist curators can be tricky, but by following straightforward steps, you can do better. Remember to be genuine, professional, and persistent, and soon you could see your music reaching new heights.