How Do You Pitch Your Song To Playlist Curators
Getting your song featured on a popular playlist can give your music career a significant boost. Playlists help millions discover new music, boosting your exposure, streams, and fan base. However, getting a spot on these playlists isn’t always easy.
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Here’s a guide on how to effectively pitch your song to playlist curators
Step 1: Research the Right Playlists
Before you start pitching, it’s crucial to find playlists that are a good fit for your music. This means playlists that feature similar genres and styles to your own. Here’s how to get started:
Identify Your Genre: Make sure you know exactly what genre your music falls into. This will help you narrow down potential playlists.
Use Streaming Platforms: Platforms like Spotify, Apple Music, and Deezer have thousands of playlists. Spend some time searching for playlists that feature music similar to yours.
Look at Playlist Followers: A playlist with more followers can give your song more exposure. However, don’t dismiss smaller playlists as they often have dedicated listeners.
Check Playlist Updates: Some playlists are updated more frequently than others. Try to target those that add new songs regularly.
Step 2: Understand the Playlist Curator
Once you have a list of potential playlists, the next step is to understand who the curators are. Curators can be individuals, record labels, or even brands. Here’s how to get to know them:
Research Curators: Look for information on the curator’s website, social media, or streaming profiles.
Follow Them: Follow the curators on social media to get a sense of their style and preferences.
Engage with Them: Like and comment on their posts. This helps you get on their radar before you pitch.
Step 3: Crafting a Compelling Pitch
Your pitch is your opportunity to make a great first impression, so make it count. Here are some tips to craft a compelling pitch:
Personalize Your Message: Always address the curator by their name and mention why you think your song is a good fit for their playlist.
Be Concise but Detailed: Keep your pitch short, but include the song title, release date, and a brief description.
Highlight Unique Aspects: Explain what makes your song special. Is there a story behind it or a unique sound?
Include Links: Provide links to your song on various platforms, your social media, and any press coverage.
Step 4: Follow Up Professionally
After sending your pitch, it’s important to follow up but do it professionally. Here’s how:
Wait a Reasonable Amount of Time: Wait a week or two before following up with a curator after reaching out. Waiting for this period shows that you respect their busy schedule and understand that they have many songs to review.
Be Polite: Thank anyone who considers your song for their playlist, even if they haven’t added it yet. By expressing gratitude, you’re showing that you appreciate their effort and respect their role in the process.
Provide Updates: Include exciting news, like concerts or new videos, in your follow-ups. Letting people know about what’s happening in your music journey can keep them interested and excited about your work.
Step 5: Build Long-Term Relationships
Being on a playlist is great, but building long-term relationships with curators is even better. Here’s how to do it:
Stay in Touch: Regularly share your new music and achievements with curators to keep them updated. By updating them with your latest work, you remind them of your progress and keep your music fresh in their minds.
Show Appreciation: Send a thank-you note when someone adds your song to their playlist. This simple gesture of gratitude can go a long way in building a positive relationship with the curator.
Network: Connect with musicians and fans who like the same playlists to grow your music career. By reaching out and engaging with them, you can create meaningful relationships that might lead to exciting new opportunities.
Bonus Tips
Be Patient: Securing a place for your song on a playlist isn’t something that happens overnight. It’s important to understand that this process can take a bit of time and patience. If you don’t see your music added to playlists right away, don’t feel discouraged.
Keep Improving: To make an impact with your music, it’s crucial to keep improving both your songs and how you promote them. This means regularly practicing and refining your musical skills to ensure your songs are the best they can be.
Learn from Feedback: Listen carefully to feedback from curators on your song or pitch. Their feedback is valuable because it comes from someone who knows what works and what doesn’t in the music industry.
Use Playlist Submission Platforms: Websites like SubmitHub help musicians get their songs on playlists. These platforms let artists send their music directly to playlist curators, bloggers, and influencers to promote their songs.
Pitching your song to playlist curators involves research, personalization, and persistence. Get your music heard by more people by understanding playlists and connecting with curators. Keep honing your craft and stay patient, and you’ll see success come your way.