Pricing Your DJ & Conference Streaming Services
As a DJ, you read the room and craft the soundtrack—but hybrid/virtual events also make you a tech provider, expanding your role. Because this expansion requires new workflows, you also need a new approach to pricing. Use a structured pricing framework—not a “streaming” line item—to protect profit and clearly show your value.
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The video below shows Will Gill performing live on stage.
A Tiered Model for Clarity and Value
A tiered pricing model lets clients pick the package that fits their event and budget. Moreover, it allows you to scale your services effectively. Consider a three-tier model that highlights each level’s value and complexity, not specific prices.
Starter Tier: The Essentials
This package is ideal for simple, single-room events or internal meetings. In particular, it covers the basics without unnecessary complexity.
- DJ Performance: Up to 2 hours of music for walk-in, breaks, and walk-out.
- Audio Integration: Captures mixer and one podium mic; feeds cleanly to Zoom, Teams, or the client’s platform.
- Platform Management: Basic stream start/stop and monitoring.
- Deliverables: A single, unedited recording of the audio/video stream.
Pro Tier: The Hybrid Event Standard
By contrast, this tier is designed for professional conferences with both in-person and remote audiences. Consequently, it offers more robustness and control.
- DJ Performance: Up to 4 hours of music.
- Advanced Audio: Provides mixed-minus to prevent echo and supports panels with up to four mics.
- Dedicated Platform Management: Proactive management of a dedicated streaming platform (e.g., Vimeo, custom RTMP), including graphic overlays and speaker transitions.
- Redundancy: Basic internet and audio backup to ensure stream stability.
- Deliverables: Lightly edited, full-event recording with branded bumpers.
Enterprise Tier: The Full-Service Production
At the top end, this package is for large-scale, multi-day, or high-stakes events requiring flawless execution. Accordingly, it maximizes production value and risk mitigation.
- DJ Performance: Full-day or multi-day music curation.
- Complex Audio & Video: Management of multiple rooms, remote speaker green rooms, and complex audio routing.
- Full Production Management: A dedicated technical director to manage all streaming elements.
- Advanced Redundancy: Bonded cellular internet, power backups, and a redundant hardware encoder.
- Deliverables: Multiple post-event video-on-demand (VOD) edits, session recordings, and rush delivery options.
Key Cost Drivers to Factor In
Your pricing tiers should account for your underlying costs. Therefore, before you send a proposal, calculate these critical expenses. Not only will this protect margin, but it will also make your proposals more transparent.
- Gear & Software: Specialized audio interfaces, encoders, switchers, and streaming platform subscriptions.
- Staffing: The cost of a technical director, A/V tech, or assistant for setup and monitoring.
- Venue & Network: Time for site visits to test internet speed and cellular signal strength.
- Rehearsal Time: Bill for mandatory technical run-throughs with remote speakers.
- Insurance & Licensing: Liability insurance for technical services and any music licensing requirements.
- Contingency: A buffer (10–15%) for unexpected issues.
Packaging and Proposals
How you present your pricing is as important as the numbers themselves. In other words, framing matters.
- Bundles vs. Line Items: Bundled tiers are simpler for clients to understand. Nevertheless, save line-item pricing for custom quotes or large RFPs that require it.
- High-Value Add-Ons: Offer add-ons—like captions, breakout support, VOD edits, or simulcasting—to boost contract value. Additionally, these options let clients tailor the package.
- Clear Proposals: Your proposal should detail the scope, SLAs, payment terms, and cancellation/change-order policies. This protects both you and the client; furthermore, it reduces confusion later.